(Singapore, 23.05.2025) The skyline just got a lot more playful. The Singapore Flyer, one of the world’s tallest observation wheels, has partnered with cult-favourite lifestyle brand Wiggle Wiggle to unveil a world-first: a giant observation wheel experience infused with the brand’s retro flair and infectious charm. From 23 May to 28 September 2025, visitors can step into five specially designed Wiggle Wiggle-themed capsules, each promising 30 minutes of immersive, Instagram-worthy fun—165 metres above ground.
The experience begins the moment guests arrive. Each ticket includes exclusive boarding via the Singapore Flyer’s VIP Lounge, transforming what is usually a scenic ride into an elevated journey of surprise and delight. The five capsules, each uniquely styled with Wiggle Wiggle’s vibrant colours and cheeky motifs, are assigned randomly, ensuring each visit remains a mystery until the moment of entry.
Joining in on the fun is Merli, the animated Merlion character beloved for guiding visitors through Singapore’s many hidden gems. With Merli’s charming presence, the experience adds a layer of local storytelling that celebrates Singapore’s cultural identity through the lens of play and exploration.
On the ground, the Wiggle Wiggle takeover continues through two distinctive retail experiences. At Level 1, the pop-up store presents a lively mix of tumblers, accessories, and lifestyle items that embody Wiggle Wiggle’s signature style. At Level 3, the Singapore Flyer Gifts store will introduce limited-edition Wiggle Wiggle X Singapore Flyer merchandise starting in July 2025, offering collectors and fans a chance to bring home a slice of the magic.
Interactive moments extend the enchantment. Guests are invited to snap selfies with the six-metre-tall inflatable Wiggle Bear and Little Play Bunny at the entrance and Sky Deck, while whimsical photo zones scattered across the pop-up space provide perfect backdrops for social sharing. Visitors can also complete lighthearted missions to receive complimentary Wiggle Wiggle souvenirs, adding an extra dose of joy to the experience.
Tickets are available in two tiers. The Single Experience Ticket, priced at S$50, includes a 30-minute rotation in one of the five themed capsules, surprise theme reveal upon boarding, discount vouchers for use at both stores, and a photo coupon promotion. For those seeking a longer adventure, the Double Experience Ticket at S$90 offers two rides in different themed capsules on the same day, along with additional discount vouchers and more time to enjoy the skyline in style.
More than just a visual spectacle, “Wiggle Wiggle in the Sky” represents a bold fusion of pop culture and tourism. By integrating playful design, character branding, and Singapore’s own cultural elements, the experience reimagines the Singapore Flyer as a space of joyful engagement. It marks a turning point in destination marketing, where attractions evolve beyond sightseeing to become immersive narratives in motion.
Whether you’re a lifelong fan of Wiggle Wiggle or a visitor seeking something fresh and unforgettable, this limited-time collaboration delivers a view of Singapore you’ve never seen before—one that wiggles, winks, and soars.
