Southeast Asia’s super app company Grab has opened its first cloud kitchen in Singapore to serve both F&B merchants and diners.
The kitchen, which is located in Hillview and brings over 10 F&B brands to northwest Singapore, offers opportunities for merchants to expand their F&b businesses and for consumers to dine in.
Besides offering a space to operate, GrabFood says it takes care of overall utilities management within the facility, as well as marketing support within the app to reduce the onset business challenges merchants face when they look to set up new outlets or even their first business.
Dilip Roussenaly, Head of GrabFood Singapore said, “We’re honoured to open our first GrabKitchen in Singapore in partnership with many reputable merchant-partners who have chosen to expand together with us.”
“Together with our merchant-partners, we hope to bridge cuisine demand and supply gaps, complement and expand the variety of food options at different price points in the area, and offer them conveniently to consumers through on-demand delivery, self-pick up, or dine in.”
“We hope to bridge cuisine demand and supply gaps, complement and expand the variety of food options at different price points in the area, and offer them conveniently to consumers through on-demand delivery, self-pick up or dine in,” Dilip Roussenaly said.
The food delivery brand currently runs 50 cloud kitchens across five Southeast Asian countries.
Last year, it has sought a 173% increase in the number of their active users in Asia. It now operates in 271 cities across seven Southeast Asian countries.
Based on consumer surveys and insights derived from the Grab app, consumers in Northwest Singapore wanted greater variety of healthy foods, burgers and local foods, according to a Grab statement.