ITB China, China’s top travel trade show, will take place from 15 to 17 May in Shanghai, the organizers announced today.

David Axiotis, General Manager of ITB China and Zhang Rungang, Secretary General & Vice President China Tourism Association, have signed a corresponding partnership agreement.

CTA’s engagement in ITB China 2019 will include numerous marketing activities to mutually promote each other as well as to enhance business opportunities and raise global awareness for the Chinese travel industry.

“With the rapid growth of China’s economy, Chinese travelers are increasingly fond of traveling the world,” said Zhang Rungang, Vice President and Secretary General of China Tourism Association.

Zhang said ITB China’s diversified exhibitor resources, in-depth insights on industry trends and professional experience in forum and exhibition operation provide a premium platform of communication and networking to Chinese travel companies, helping them to improve service quality and offer greater experience to Chinese tourists.

“As the largest trade association of the tourism industry in China, China Tourism Association is honored to continue to work with ITB China, China’s top travel trade show, in 2019, to promote the exchange between Chinese travel companies and international peers and drive joint development”, Zhang added.

ITB China 2019 will take place from Wednesday to Friday, 15 to 17 May, at the Shanghai World Expo Exhibition and Convention Centre. The three-day business to business travel trade fair focuses exclusively on the Chinese travel industry. At the same time, the ITB China Conference will take place in parallel with the show.

In Singapore, China overtook Indonesia as its top source of visitors for the first time in 2017. Also, Chinese tourists were the biggest spenders for the third consecutive year.