Singapore Airlines (SIA) says it has partnered with the European software corporation SAP SE to better connect travelers, itineraries and receipts across multiple channels.

As the first Asia-based carrier to sign an agreement with SAP Concur organisation, SIA hopes to allow businesses to apply their travel policies to direct bookings. The new partnership also makes it easier for businesses to quickly locate and communicate with employees in the event of an emergency.

By identifying corporate bookings made through SIA’s website, SIA will be able to enhance the overall corporate booking experience through personalized products and services for businesses and their employees.

“Singapore Airlines is pleased to be the first Asia-based airline to join the Concur TripLink network. With this collaboration, our corporate clients can enjoy greater visibility over their travel and more personalised products and services, enhancing the experience Singapore Airlines is already famous for,” said Singapore Airlines Senior Vice President Sales and Marketing, Mr Campbell Wilson.

Scott Russell, President, SAP Asia Pacific Japan. “We are honoured to collaborate with SIA and look forward to helping more businesses in the region simplify travel and expense management and boost duty of care for their employees.”

To date, more than 7.5 million travellers have access to Concur TripLink.