Crowne Plaza Hotels & Resorts has announced the openings of six flagship hotels in China, the US and Europe by early next year.

These illustrate the global rollout of new hallmark design innovations and the brand’s latest standards across public spaces, guest rooms, F&B, technology, service and more, it says.

It says these properties demonstrate the reinvention of one of the world’s largest upscale hotel brands and prove the commitment and investment from IHG (InterContinental Hotels Group) in building the industry’s leading choice for business-class stays.

Two flagship properties are scheduled to open in China by late 2019: Crowne Plaza Shenzhen Nanshan and Crowne Plaza Wuzhen; while the new Crowne Plaza flagship of the Americas, Crowne Plaza Atlanta Perimeter at Ravinia reopened in April 2019 following a total transformation, and milestone openings and renovations in Paris, Hamburg, and London will usher in a new era for Crowne Plaza in Europe.

Eric Lent, Senior Vice President, Global Marketing, Upscale Brands at IHG commented: “From city centre business hubs to best-in-class airport hotels, Crowne Plaza is revolutionizing business and leisure travel with incredible momentum. These openings are a significant step toward our goal to be the first and definitive choice for upscale hotel stays around the world.”

Each flagship property will feature new designs for public spaces and guestrooms that are inspired by the continued guest demand for flexible spaces. The lobby design and guestrooms include distinct areas embedded with technology, empowering both guests and locals with the ability to work efficiently and relax on their terms.

Select flagship properties will feature the flexible lobby areas featuring on-demand meeting spaces, which were created as the brand found guests wanted greater flexibility when doing business or transitioning to downtime.

Libby Escolme, Vice President, Crowne Plaza, commented: “IHG continues to heavily invest in and innovate our growing Crowne Plaza portfolio. Our pipeline is stronger than ever, and our six new flagships will set the standard for the future of the brand. We can’t wait to welcome business and leisure travellers around the world to experience the new face of Crowne Plaza.”